Air Jordan 1 Mid purchases on StockX are on the rise globally – Footwear News

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The global StockX business is growing rapidly and with it several trends have emerged.

In its new ‘Big Facts: Current Culture Goes Global’ report, the company said it had eclipsed 6.5 million lifetime buyers in the first half of 2021, and that its buyer base beyond the United States United had grown 100% year over year.

With the holiday shopping season arriving earlier than in previous years, StockX looked at this year’s trade growth globally on the platform from Q3 to Q2 for the report and discovered several patterns involving products. and major brands.

Regarding shoes specifically, StockX revealed a 120% increase in business growth for Alexander McQueen in Italy, a 55% increase for New Balance in France and a 50% increase for Vans in Japan.

Its biggest jump, however, was in the United States with an 850% increase in Nike SB clothing.

“In the third quarter, the growth of Nike SB apparel was mainly due to their very successful Olympic capsule and their collaboration with Dutch brand Parra. The most popular item in this collaboration, the Nike SB x Parra USA Federation Kit Crew Jersey, has already seen over 1,000 transactions worldwide on StockX and is selling 50% above retail, ”said to FN Jessie Einhorn, Senior Economist at StockX. “There are several other Olympic-themed items in this collection, including kits associated with Japan, France and Brazil, and they have all proven to be extremely popular on StockX. Even with disruption related to the pandemic, the Olympics once proved to be a major cultural force and the success of Nike SB apparel in the third quarter proves it. “

Other notable quarterly increases globally include a 110% increase in Canada for OVO merchandise, a 525% increase for Fear of God in South Korea, and a 215% increase for Bearbrick in Hong Kong.

However, what may surprise some sneakerheads is the activity surrounding Air Jordan 1 Mids. The Air Jordan 1 Mid, which has long been lambasted by diehard sneaker consumers, has seen growth in multiple regions for StockX.

According to the report, StockX said it experienced a buying boom in Air Jordan 1 Mids last year in Europe, which it dubbed “Mid Mania”. The report broke down the activity further, saying Europe was the # 1 silhouette buyer on StockX, buying three times the global average.

“It’s a trend we’ve been following for about a year now. The Jordan 1 Mid silhouette really took the EU by storm in 2020, accounting for up to 50% of all Jordan Brand sneaker sales in some markets, ”said Einhorn.

StockX also revealed that Air Jordan 1 Mid transactions outside of Europe are on the rise. According to the company, the growth of trade outside of Europe has increased by almost 100% year on year.

Some notable activities include what’s happening in Spain, with buyers buying the Air Jordan 1 Mid “Dia de los Muertos” at 10 times the global average, since the start of the year. And the resale value of women-exclusive Mids, according to StockX, is appreciating faster than that of men.

Breaking down the activity further, StockX said there has been a 150% appreciation of the Air Jordan 1 Mid “Digital Pink” since June 2020, a 100% appreciation of the Melody Ehsani x Air Jordan 1 Mid. SE “Fearless” since November 2019 and 100% appreciation of the Air Jordan 1 Mid “Dirty Powder Iridescent” since February 2020.

Einhorn is confident that this Air Jordan 1 Mid trend won’t go away anytime soon.

“As new OG colourways and trendy collaborations are introduced, the silhouette becomes more and more popular. While the premiums on the hype versions are starting to rival those on other sneakers, the Mids tend to be even more accessible from a retail price point of view. For all of these reasons, we expect the model to continue to attract buyers from around the world in the new year, ”said Einhorn.

Also when it comes to female exclusives, StockX said that female-focused looks in Australia saw 100% trade growth in the third quarter of 2021 compared to the previous quarter.

Other notable trends that emerged in the report include South Korea’s purchase of low-cut silhouettes. According to StockX, the Air Jordan 1 Low is bought at four times the world average and represents four of its five best-selling Jordans in 2021. Additionally, the Nike Dunk Low also performs well and is bought at twice the world average.

And in Spain, artist collaborations are a success. The Bad Bunny x Adidas Forum Low, for example, has been bought at 10 times the world average to date, and the J Balvin x Air Jordan 1 has been bought more than three times the world average.

What has contributed to its data accumulation is the increase in the footprint of its global authentication center. To keep up with its growing user base, StockX has opened authentication centers over the past 12 months in Hong Kong, Canada, Australia and South Korea.

“As StockX expands internationally and opens up new authentication centers, the interconnected nature of global commerce becomes increasingly evident. Given the nature of exclusive releases at the regional level, the supply of sneakers and street wear is often concentrated in a single market, even if the demand for the product extends beyond these borders. As an integrated global trading platform, StockX helps balance these global asymmetries. As our market grows and matures, we see the same import / export dynamic that exists throughout global trade, ”explained Einhorn.


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