Jordan Shoes – Troy Delta Chi http://troydeltachi.org/ Thu, 12 May 2022 03:59:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://troydeltachi.org/wp-content/uploads/2021/07/icon-1-70x70.png Jordan Shoes – Troy Delta Chi http://troydeltachi.org/ 32 32 Jordan Brand merges seven silhouettes to create a new “Two Trey” sneaker https://troydeltachi.org/jordan-brand-merges-seven-silhouettes-to-create-a-new-two-trey-sneaker/ Thu, 12 May 2022 03:59:53 +0000 https://troydeltachi.org/jordan-brand-merges-seven-silhouettes-to-create-a-new-two-trey-sneaker/ The Jordan brand presents a new sneaker silhouette by combining seven different classic Air Jordan styles. The new model named Jordan Two Trey is inspired by the design of seven shoes taking elements from the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The first colorway appears to be a nod to the […]]]>

The Jordan brand presents a new sneaker silhouette by combining seven different classic Air Jordan styles. The new model named Jordan Two Trey is inspired by the design of seven shoes taking elements from the Air Jordan 6, 7, 8, 11, 12, 13 and 14.

The first colorway appears to be a nod to the Air Jordan 11 “Concord”, arriving in a mix of white synthetic and rich black patent leather. SneakerFreaker highlights the Air Jordan 6 design hints can be seen on the side panels, the Air Jordan 7 homage can be seen on the collar while the tongue has combined details from the Air Jordan 13 and the logo. ‘Air Jordan 8 shaping a badge style. The overall shape of the toe box is reminiscent of the Air Jordan 12, while the outsole gets a mix of the Air Jordan 7 and the Air Jordan 14. This particular Jordan Two Trey “Concord” has its own Additional purple detailing, seen on the insoles and outsole to complete the design.

Take a look at the Jordan Two Trey “Concord” above. There hasn’t been a release date for these shoes yet, but they’re expected to release at select retailers and online at Nike This year.

Elsewhere in the shoes, StockX released a statement regarding Nike’s infringement allegations.

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Curry and Warriors rally Grizzlies 101-98 for 3-1 lead https://troydeltachi.org/curry-and-warriors-rally-grizzlies-101-98-for-3-1-lead/ Tue, 10 May 2022 04:46:37 +0000 https://troydeltachi.org/curry-and-warriors-rally-grizzlies-101-98-for-3-1-lead/ SAN FRANCISCO – Their coach was sidelined again as has happened many times before, even during the playoffs Stephen Curry took charge and brought the Golden State Warriors back. Mike Brown has grabbed the clipboard as interim head coach, just as he did in a title run five years ago with Steve Kerr out. Curry […]]]>

SAN FRANCISCO – Their coach was sidelined again as has happened many times before, even during the playoffs Stephen Curry took charge and brought the Golden State Warriors back.

Mike Brown has grabbed the clipboard as interim head coach, just as he did in a title run five years ago with Steve Kerr out.

Curry converted eight free throws in the final 45.7 seconds on his way to 32 points, igniting the Warriors on their way to a 101-98 victory over the Memphis Grizzlies on Monday night and a 3-1 lead in the Western Conference semifinals. .

Curry also dished out eight assists as Golden State rallied to win without Kerr after testing positive for COVID-19 less than two hours before the whistleblower.

“Obviously there are butterflies because again you come into the game with a certain mindset and it’s a big game. Every game we play at this stage of the year is huge,” said Brown, who agreed on Sunday to become the Sacramento Kings’ new coach after this playoff series.

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“So to have that kind of throw on you, you have to shift gears because I know what my responsibilities are as Mike Brown the assistant coach, and that shifts.”

But Brown has done it before. He led the Warriors to an 11-0 record in the 2017 title chase when Kerr suffered from debilitating symptoms due to complications from back surgery two years earlier.

“I think his head coaching record for a Warriors playoff game is unbeaten,” Klay Thompson said. got a lot of wins, so I thought about that a lot.”

Curry took charge and now his Warriors are one win away from a trip to the Western Conference Finals for the first time since 2019. He tied it at 90 on a base jumper with 3:25 left and his two pitches franks with 45.7 seconds left gave the Warriors a 94-93 lead, their first of the night.

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Golden State scored 39 points in the fourth, topping their 38 for the entire first half.

“We didn’t get it, it was just not letting the first three quarters influence that we still had a chance to win the game,” Curry said. “Take the shots you think you can, play aggressively, take care of the ball. We have done all of these things.

Tyus Jones had 19 points, six rebounds and five assists as Memphis missed injured All-Star Ja Morant. Dillon Brooks returned from a one-game suspension and struggled mightily, missing a 3-point try with 53 seconds left and going 5-for-19 with 12 points, eight assists and five rebounds.

” It’s difficult. It’s a hard pill to swallow. It felt like we were leading the whole game,” Jones said. “It felt like we were in a good position. It was like we had put ourselves in a good position to win a baseball game and things just didn’t go in the right direction. .”

Andrew Wiggins had 17 points and 10 rebounds and Thompson had 14 points despite missing all seven of his 3-point attempts for the cold-shooting Warriors, who didn’t have to face Morant this time. The Grizzlies guard missed the game with pain in his right knee after Jordan Poole caught him as he attempted a loose ball late in Game 3 – leading Morant and Memphis coach Taylor Jenkins, to question Poole’s intentions.

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It was still unclear if Morant would be back for Game 5 on Wednesday in Memphis.

Brooks missed Game 3 as a league penalty for his flagrant foul 2 that injured Gary Payton II in Game 2, when Brooks hit the Golden State guard over the head in an attempt to lay-up at the wheel and Payton fell hard and broke his left elbow. Kerr called it a “dirty” play and said Brooks violated an NBA code of conduct.

Brooks was booed almost every time he touched the ball, fouls or comes back into the game.

“He forced a couple. Trying to get his groove back,” Jenkins said. “Obviously he’s been out for a few days. But when he was playing hard under control, I loved the game he had.

Golden State trailed 69-62 early in the fourth quarter after Desmond Bane’s 32-foot pointer beat the third quarter buzzer. However, both teams struggled all night to make their 3s.

Poole scored 14 goals off the bench for the Warriors as they survived a nail biter after a playoff-record points total in the Game 3 blowout of 142-112 on Saturday.

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GREEN IN PAIN

Green’s former Michigan State teammate Adreian Payne was killed in a shooting in Florida earlier in the day. Green did not discuss gambling but committed $100,000 to establish a fund in Payne’s honor.

“It was an emotional day,” Thompson said. “Prayer to Adreian’s family and Draymond, I know they played together. It’s just a terrible loss of life. His legacy will live on, it’s just a sad day.”

CURRY’S SHOTS

tree curry pair of orange Curry 9 Flow sneakers special edition with colorful decorations to honor the late TNT broadcaster Craig Sager and his impact on the NBA.

Curry will autograph the shoes at auction on Wednesday on the NBA Auction Site all proceeds being donated to the SagerStrong Foundation. The two-time MVP changed to lavender-colored shoes during the second half.

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“Shock the system a bit,” he said of the switch.

TIPS

Grizzlies: C Steven Adams, who returned from health and safety protocols to play six minutes in the dying moments of Saturday’s blowout, started and contributed 10 points and 15 rebounds as Memphis did a better job in remaining with the Warriors on the boards – went over 54 -48. … The Grizzlies were 9 of 35 on 3s.

Warriors: The Warriors committed 11 turnovers in the first half and 16 in total. … Golden State started 0 for 15 from deep before Otto Porter Jr. connected 3:24 before halftime. Curry missed his first five 3s before becoming the first player in NBA history to make 500 playoff 3s when he connected 46.2 seconds before halftime. … The Warriors were the first team to go 0 of 15 from long range to start a game since the 2011 Thunder were 0 of 16 against Dallas in Game 3 of the Western Conference Finals, according to Elias. … The Warriors did not have any immediate additional positive COVID tests, the team said.

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More AP NBA coverage: https://apnews.com/hub/NBA and https://twitter.com/AP_Sports

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Peter Moore, creator of Air Jordan sneakers, dies at 78 https://troydeltachi.org/peter-moore-creator-of-air-jordan-sneakers-dies-at-78/ Sun, 08 May 2022 00:47:47 +0000 https://troydeltachi.org/peter-moore-creator-of-air-jordan-sneakers-dies-at-78/ Placeholder while loading article actions Peter Moore, who designed the first Air Jordan basketball shoe in 1985 and whose “Jumpman” logo helped propel the Jordan brand of athletic footwear and apparel into a multi-billion dollar industry, died on April 29. in Portland, Oregon. He was 78 years old. His death was announced by officials from […]]]>
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Peter Moore, who designed the first Air Jordan basketball shoe in 1985 and whose “Jumpman” logo helped propel the Jordan brand of athletic footwear and apparel into a multi-billion dollar industry, died on April 29. in Portland, Oregon. He was 78 years old.

His death was announced by officials from Nike and Adidas, two companies for which he worked as a creative director. He had Parkinson’s disease.

Mr. Moore operated a design studio in Portland in the late 1970s and had Nike, then a fledgling shoe company in Beaverton, Oregon, as a client. Six years later, he joined Nike as the brand’s first “creative director”.

He and another Nike executive, Rob Strasser, saw the marketability of basketball and in 1984 were instrumental in signing Michael Jordan, then starting his career with the Chicago Bulls, to a contract at long term with Nike.

Several people have taken credit for bringing Jordan into the business, but Mr. Moore and Strasser are the ones who devised a marketing strategy based around designing a pair of shoes specifically for the budding basketball star. . The idea of ​​a “signature shoe” was considered revolutionary.

The original Air Jordans (known to aficionados as the Air Jordan 1) contained an air pocket in the sole and were made of soft leather in the Bulls colors of red, black and white. They went on sale in April 1985 for $65, before Jordan wore them in a game.

“I was designing the shoe with the idea that I needed a real basketball shoe that the best basketball player in the world could play in,” Moore said. slamonline.com in 2018. “But I also needed something that would be unique, never seen before.”

At the time, the NBA required players’ shoes to be solid white or black (or, in the case of the Boston Celtics, green). After Jordan debuted his new multicolored shoes at an exhibition game in October 1985, they were banned by the NBA. Nike quickly released a commercial about the incident, and young people camped out in the streets to buy the new Air Jordans, which represented style, athletic grace and rebellion all at once.

“There is no doubt that the fact that the shoes were banned helped sell the shoes,” Mr Moore said in a documentary on Air Jordans. “Kids like that stuff…” I’m wearing something I’m not supposed to wear. Perfect. Couldn’t be better.

Nike sent NBA commissioner David Stern a letter thanking him for the free marketing campaign, and the league quickly changed its rules. Shoe store chain Footlocker increased its order from around 5,000 pairs to 100,000, and within a year Nike had sold over a million pairs of Air Jordans.

As Jordan grew into one of the NBA’s preeminent stars, there was a certain mystique to everything about him, especially the shoes. Every year, Nike introduced a new design for the Air Jordan, incorporating lightweight materials and other features, and young people around the world flocked to buy them. Nike ran advertisements calling them “anti-gravity devices” and began using the catchy slogans “Wing It” and “Just Do It”.

The Air Jordan campaign also marked one of the first times a player in a team sport was marketed for their individual appeal.

“It seems so simple, so obvious,” Moore told slamonline.com. “But at the time, it honestly broke every operating rule of our industry. No one had taken a player, created shoes and apparel related to their style, and then kicked it all off once.

In 1987, Mr. Moore changed the Air Jordan logo from a basketball centered between a pair of wings to a silhouette of Jordan flying through the air with a basketball in his hand, arms and legs outstretched.

the Jumpman logo – based on a photograph in Life magazine – appears on all of Nike’s Jordan-branded products, from shoes to apparel to athletic gear. In 2021, the Jordan brand accounted for more than 10% of Nike’s annual revenue of $44.5 billion.

At Nike, Moore developed other marketing ideas, including posters featuring athletes including Jordan, basketball player Moses Malone and tennis star John McEnroe. They became so popular that some athletes demanded display clauses in their endorsement contracts with Nike.

In 1987, Mr. Moore and Strasser left Nike to start a sports marketing company, and soon they were consultants for Adidas, the venerable German sports shoe manufacturer. The two men then joined the company.

Mr Moore, who became Adidas’ creative director and, for two years, its chairman, redesigned the company’s logo, turning its familiar three-stripe mark into a new symbol resembling a mountain. He and Strasser, who died in 1993, refocused Adidas on its history, which dates back to the 1920s, when its founder, Adi Dassler, became the first major designer of high-performance athletic shoes.

“The model was to go back to what Dassler had tried to do his whole life,” Mr Moore told business magazine Strategy+Business in 2015, “which was to make the best products for the athlete to compete in.”

Mr. Moore was also largely responsible for creating the Adidas Equipment (sometimes referred to as EQT) line of performance gear and apparel. He also tapped into the company’s past by launching a successful line of retro-themed items called Adidas Originals. The company’s fortunes reversed and Adidas is now one of Nike’s main international competitors.

Peter Colin Moore was born on February 21, 1944 in Cleveland. Her father was a naval officer and her mother a housewife.

He earned a bachelor’s degree in graphic design in 1969 from the Chouinard Art Institute in Los Angeles (now part of CalArts). He worked in a California design studio before moving to Portland in the early 1970s.

He retired from Adidas in 1998 to focus on painting.

Survivors include his wife, the former Christine Hummel; three sons; a sister; a brother; and four granddaughters.

Last month, Ben Affleck and Matt Damon announced plans to write, direct and star in a film about how Jordan and Nike came together to form a sports marketing juggernaut.

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Air Jordan 1 Low OG “Mystic Navy” CZ0790-041 https://troydeltachi.org/air-jordan-1-low-og-mystic-navy-cz0790-041/ Thu, 05 May 2022 21:33:35 +0000 https://troydeltachi.org/air-jordan-1-low-og-mystic-navy-cz0790-041/ The Air Jordan 1 Low OG was originally designed by the late Peter Moore as a lifestyle, casual counterpart to Michael Jordan’s go-to choice of hardwood footwear. Over the decades, the silhouette has become a summer staple, and the model’s new “Mystic Navy” colorway continues that trend. Seemingly inspired by the original Air Jordan 1’s […]]]>

The Air Jordan 1 Low OG was originally designed by the late Peter Moore as a lifestyle, casual counterpart to Michael Jordan’s go-to choice of hardwood footwear. Over the decades, the silhouette has become a summer staple, and the model’s new “Mystic Navy” colorway continues that trend.

Seemingly inspired by the original Air Jordan 1’s “Royal” ensemble from 1985, the upcoming retro opts for a two-tone arrangement on its leather upper. The toe box, profile swooshes, and heel panels opt for the titular “Mystic Navy” tone that resembles the aforementioned blue colorway at a glance. As is the case with the “OG” variant of the Jordan 1 Low, “NIKE AIR” branding on top of the tongue also promotes the rich navy hue that contrasts the bulk of the “Black” makeup found in the mid upper of the shoe. Underfoot, the sole also nods to its ‘Regal’ accented predecessor, as ‘White’ midsoles are accompanied by ‘Mystic Navy’ tread.

Enjoy a first look at the upcoming pair, courtesy of Instagram users @zSneakerHeadz, @mr_unloved1s and @pfvision. Official Nike SNKRS launch details are expected to be released by the brand as summer approaches.

For more swoosh branded sneakers, check out the latest Nike Air Max styles.

Or buy

Be sure to follow @kicksfinder for live tweets during the release date.

Air Jordan 1 Low OG “Mystic Navy”
Release date: 2022
Color: Black/Mystic Navy/White

Men: N/A
Style code: CZ0790-041

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Release date, price and where to buy https://troydeltachi.org/release-date-price-and-where-to-buy/ Tue, 03 May 2022 07:24:36 +0000 https://troydeltachi.org/release-date-price-and-where-to-buy/ Paris Saint-Germain team up with Jordan again, this time to release a special edition pair of PSG x Air Jordan 5 Lows. The latest release appears to be Jordan’s fifth shoe collaboration with the French football team after the brand became the club’s kit manufacturer in 2018. As a result, PSG low-tops will join a […]]]>

Paris Saint-Germain team up with Jordan again, this time to release a special edition pair of PSG x Air Jordan 5 Lows.

The latest release appears to be Jordan’s fifth shoe collaboration with the French football team after the brand became the club’s kit manufacturer in 2018.

As a result, PSG low-tops will join a long list of high-end collabs this year, with the likes of the CLOT Jordan 5 and Naruto Zion 1 set to arrive soon.

While there are plenty of sneakers to look forward to in the coming months, we’re only focusing on the PSG Jordan 5s in this article. So, without further ado, let’s dive into…

PSG x Air Jordan 5 Low Release Date

According to reports, the PSG low boots are expected to arrive on July 16, 2022 to Nike selected store and retailers; however, it’s unclear if the shoes will drop to full family sizing at this point.

We recommend you act fast once these sneakers arrive, as stock will likely be limited and these Jordan 5s will no doubt be highly sought after.

Therefore, be sure to check back with us as we’ll keep this article updated with the latest news as it comes in.

Design PSG x Air Jordan 5 Low

Images of the new PSG Jordan 5s are rare; however, there are a handful of snaps that reveal the shoes in detail.

For example, we know that sneakers will be dressed almost entirely in grey, with suede-like uppers. By the way, check out our guide to cleaning suede shoes here.

Hints of bright red can then be found on the Jordan-branded lace rockers to match the “PANAME” labels towards the heels which feature the colors of the French flag, similar to the “PSG” 7s featured in our list of the best Jordan 7 colorways.

The trainers will also feature a black midsole with ice blue and translucent rubber accents, underneath which you’ll find the PSG crest, paired with speckled detailing just above.

The black tone is then reflected on the tongues, which also include Jordan branding in blue to complete these PSG-themed trainers in typical Jordan 5 fashion.

PSG x Air Jordan 5 Low Price

The PSG Jordan 5s are currently set to launch with a retail price of $200.

Smaller sizes will likely be slightly cheaper if Jordan releases these sneakers in kid sizes.

With more information likely to be announced soon, be sure to stay tuned here for further updates.

Where to buy the PSG x Air Jordan 5 Low

One of the first places you’re likely to find these PSG low tops listed will be at Nike store, presumably under the new releases, Jordan or basketball subsections.

We also recommend signing up for push notifications on Nike SNKRS website or app to ensure you are fully prepared when they arrive.

You can also try the resale market at StockX if your first attempt to buy a pair fails, release day.

Read more: Best basketball shoes available now

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Nike honors Gigi Bryant on her 16th birthday with shoe release https://troydeltachi.org/nike-honors-gigi-bryant-on-her-16th-birthday-with-shoe-release/ Sun, 01 May 2022 20:36:37 +0000 https://troydeltachi.org/nike-honors-gigi-bryant-on-her-16th-birthday-with-shoe-release/ Nike paid tribute to Gianna Bryant on Sunday, which would have been her 16th birthday. By releasing a full-page ad and debuting a video titled “Dear Gianna,” Nike paid tribute to Kobe Bryant’s daughter ahead of its new shoe release, the “Mambacita Sweet 16.” “From the first time you imagined winning a WNBA championship, I […]]]>

Nike paid tribute to Gianna Bryant on Sunday, which would have been her 16th birthday.

By releasing a full-page ad and debuting a video titled “Dear Gianna,” Nike paid tribute to Kobe Bryant’s daughter ahead of its new shoe release, the “Mambacita Sweet 16.”

“From the first time you imagined winning a WNBA championship, I knew one thing was real: you were special,” says the video, which is meant to be a basketball love letter.

“You came from greatness, but it was never about what you inherited. It was about what you gave to others. When someone stands up for gender equality, I see you fight by her side. And whenever someone plays her the hardest, I know it’s you on the court. I always love you, Basketball.

Gigi, Kobe and seven others were killed in a helicopter crash in Southern California in 2020. Gigi dreamed of reaching the WNBA and was even an honorary draft pick, along with two of her teammates, in the months following their death. The league has since launched the Kobe & Gigi Bryant WNBA Advocacy Award, intended to honor those who champion both the WNBA and women’s basketball — something Kobe was extremely passionate about after his playing career ended. The league presented the inaugural award to Phoenix Suns star Chris Paul earlier this year.

The new “Mambacita Sweet 16” shoe is the first under Nike’s new contract with Bryant Estate. All proceeds will go directly to the Mamba and Mambacita Foundation. The shoes are actually extremely difficult to obtain. It was only released for SNKRS app users or select Nike members in the Southern California area, and resale values ​​skyrocketed immediately.

The ‘Mambacita Sweet 16’ shoes dropped on Sunday, which would have been Gianna Bryant’s 16th birthday. (Josh Lefkowitz/Getty Images)

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Patriots’ Devin McCourty stepped in for Cole Strange: ‘They said I was a bad choice too’ https://troydeltachi.org/patriots-devin-mccourty-stepped-in-for-cole-strange-they-said-i-was-a-bad-choice-too/ Sat, 30 Apr 2022 00:21:00 +0000 https://troydeltachi.org/patriots-devin-mccourty-stepped-in-for-cole-strange-they-said-i-was-a-bad-choice-too/ Many NFL analysts, in addition to Rams coach Sean McVay, believed Patriots first-round selection Cole Strange would go later than him in this year’s NFL Draft. The pick drew criticism from fans and league analysts, but Patriots captain Devin McCourty caught on Twitter Friday to let Strange know that he thinks the Chatanooga freshman, with […]]]>

Many NFL analysts, in addition to Rams coach Sean McVay, believed Patriots first-round selection Cole Strange would go later than him in this year’s NFL Draft.

The pick drew criticism from fans and league analysts, but Patriots captain Devin McCourty caught on Twitter Friday to let Strange know that he thinks the Chatanooga freshman, with his style of play and choice of facial hair, will fit in very well on the team.

“They said I was a bad draft pick too,” McCourty wrote. “Welcome to (New England), you’ll fit in well with that bearded brother.”

McCourty was selected with the 27th overall pick in 2010 after his college career at Rutgers. Since then, the Patriots captain has won three Super Bowls and been named an NFL Second Team All-Pro three times.

It’s safe to say that Strange won’t forget all the talk surrounding his poor selection.

He told reporters on Friday after being introduced to Gillette Stadium that he hangs on to slights, real or perceived, to stay motivated, drawing the idea from a tactic described by Michael Jordan in the documentary ‘The Last Dance’. .

“He talked about how he would make up these narratives just to upset him or make him angry so he played with a little more fire,” Strange said of Jordan. “I was like, I feel like I did this, but I never dutifully put a label on it: like, this is what I do. I guess I always try to play like that. I feel like that’s how the game of football is supposed to be played.

Strange spoke more about his style of play on Thursday night and that he is looking forward to bringing his aggressive brand of football to Foxborough.

“I always wanted to play my own game and get to where people say, ‘I would love to play like Cole Strange,'” the Patriots first-round pick said. “I never really looked at anybody else and I wanted to emulate what they were doing. I wanted to create my own way of playing which is aggressive and trying to play mean, which is the way I think that the game of football is meant to be played.

Related Content:

Mac Jones already has dinner plans with Patriots first-round pick Cole Strange

ESPN’s Mel Kiper calls Patriots draft pick Cole Strange a headache: ‘He’s not first-round talent’

Lewis Cine, former Everett High School star, drafted No. 32 overall by the Minnesota Vikings in the 2022 NFL Draft

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DUKE and DEXTER New collection of shoes for men SS22 https://troydeltachi.org/duke-and-dexter-new-collection-of-shoes-for-men-ss22/ Tue, 26 Apr 2022 22:56:48 +0000 https://troydeltachi.org/duke-and-dexter-new-collection-of-shoes-for-men-ss22/ British footwear company DUKE + DEXTER has been on a steady incline in men’s footwear since its launch several years ago, and for Spring/Summer 2022 the brand plans to take things to the next level. The global shoe brand was founded in 2015 by Archie Hewlett – who sold loafers from his bedroom – and […]]]>

British footwear company DUKE + DEXTER has been on a steady incline in men’s footwear since its launch several years ago, and for Spring/Summer 2022 the brand plans to take things to the next level.

The global shoe brand was founded in 2015 by Archie Hewlett – who sold loafers from his bedroom – and counts celebrities such as Ryan Reynolds, Snoop Dogg, Michael B. Jordan and Dwyane Wade among its ambassadors. For SS22, the collection is meant to reflect ‘leisure’ and recall the ‘old school country club’ nostalgia of the 80s and 90s with a range of trainers and dress shoes.

The tennis shoes feature a white leather upper with perforated side panels and tan gum soles, while the loafers feature an all-white version with an elongated penny hole slit and black outsoles and a brown and white version with an elegant brown leather contrast. Additionally, a suede running shoe also comes with a gray and neutral color contrast, white midsole and beige ridged gum sole.

Hewlett – which oversees production and works alongside a team – says the brand is “all about deeply passionate and talented people who are ready to push for change in an industry that is increasingly turning to something we hate: fast fashion”.

“The team does it with conviction, creating styles and stories that exist for a reason. It is this determination and this desire to always be better that makes us who we are,” he adds.

D+D’s SS22 collection and campaign will launch on April 29, and more information can be found on the brand website.

In addition, the emerging menswear brand Le PÈRE was launched with the aim of re-contextualizing fashion.

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Making sense of the billion dollar sneaker market and its economy https://troydeltachi.org/making-sense-of-the-billion-dollar-sneaker-market-and-its-economy/ Mon, 25 Apr 2022 06:01:47 +0000 https://troydeltachi.org/making-sense-of-the-billion-dollar-sneaker-market-and-its-economy/ Sneakers, once a symbol of athletics, have transcended their primary function. At some point, decades just after the world started paying attention to what Michael Jordan wore to his basketball games, sneakers became a $79 billion industry and a fashion symbol of our time. era. From sportswear to fashion houses, sneakers have not only established […]]]>

Sneakers, once a symbol of athletics, have transcended their primary function.

At some point, decades just after the world started paying attention to what Michael Jordan wore to his basketball games, sneakers became a $79 billion industry and a fashion symbol of our time. era. From sportswear to fashion houses, sneakers have not only established themselves as cultural products, but also as literal products.

In July 2020, at the height of a global pandemic, an online raffle was held to decide which lucky ones would win the privilege of spending US$2,000 on the latest Air Dior sneakers. A fashion house was releasing a pair of sneakers, the most expensive in the world at the time, during an economic “pause” caused by the shutdown of global trade resulting from COVID-19.

Air Dior sneakers

The Air Jordan is considered the Rosetta Stone of sneaker history, capturing that transcendent moment of athletic greatness in the 1980s, boosted by Jordan’s gravity-defying stunts on the courts while making his technology debut. “Air Sole” by Nike. Sure, they inspired amateur B-Ballers in choosing His Airness’ athletic shoes, but they also inspired the luxury fashion industry? No one would have guessed.

Needless to say, the Air Dior hype was unexpected, not even by designer Kim Jones, who is an Air Jordan obsessive himself, owning over 40 pairs. Then, July 1st came and went, and “Wolf Grey” Air Jordans with Dior’s distinctive “oblique” logo superimposed over the iconic swoosh, sold out in seconds.

The first luxury link in Air Jordan’s 35-year history has fundamentally changed the sneaker landscape by hitting highs of US$28,000 on StockX. Although auction prices have fallen to more “manageable” levels, they are still north of five figures. Augustman spoke with Richard Xia, CEO and co-founder of novela commerce platform that solves the problems (namely availability and authenticity) with buying and selling sneakers and streetwear, on a new development some have dubbed “Sneakernomics”.

sneaker market romance
Richard Xia, co-founder of Novelship

Sneakers have become one of the most traded assets in the world, on par with commodities like gold and coveted luxury goods like Hermès bags, how did that happen?

Sneakers as an investment asset are a global phenomenon, and when it comes to the Asian market in particular, it is the fastest growing one. Personally, I believe this is due to the rise of Gen Z and Gen Y consumers who are also more fashion-conscious and are reaching their peak in purchasing power, allowing them to afford exclusive products. Another thing that makes sneakers one of the most traded assets is that sneakers are a catch-all – they have great aesthetics, are very comfortable to wear, and are flexible.

Something like a pair of Dior Jordans can sell for up to US$10,000, and it used to be as high as $28,000. Are there market fundamentals for this kind of stratospheric valuations or is it just consumer sentiment?

I think there are two ways to think about this. First, it always comes back to demand and supply. I think consumer sentiment plays a role in demand and supply, but the primary source that determines price is demand and supply. In this case, Dior and Nike are both coveted brands, and it’s not a joint collaboration, which means there are only a few thousand pairs released worldwide. Naturally, the pent-up demand for such collaborations is very high. This is the fundamental market reason why the resale price is higher. The reason the resale price is higher than others is due to the way it is made, for example the silhouette of the sneaker is Nike but the material is Dior.

Adidas Yeezy Quantum ‘Quantum’

Celebrity collaborations usually involved superstar athletes, now it seems anyone can get in the game and be “hyped”. What makes a collaboration successful? Are all collaborations sure things?

When collaborations happen, there is usually a lot of work behind the scenes. Prior market research would have been carried out to ensure that a basic level of success could be achieved with said collaboration. Some collaborations are bigger than others and this is due to larger resource and marketing budgets to build the hype around the collaboration. Personally, I think as long as you have the right celebrity and the right brand working together, it will more or less reach a baseline level of success.

The Lil Nas “Satan” shoes weren’t even that appealing and eventually Nike asked him to stop using their shoes. What happened there?

In my opinion, attractive is subjective and depends on the preference of the individual. The shoes were indeed very popular and it became a big deal, I think from a PR standpoint for Lil Nas, it was great. It exploded online and sold out in no time. Obviously, Nike didn’t feel so hot about it. And the main reason is the inherent incompatibility between the “satanic” and “dark” vibe of Lil Nas’ release and Nike’s brand image as a hip, youthful brand for families.

nike sneakers market
Ambush X Nike Dunk High ‘Lethal Pink’ (Image: Nike)

Haute couture brands from Gucci to Balenciaga are setting the tone in the luxury sneaker market, when did it stop being ‘sold out’? How did luxury manage to impose itself on the street?

Over the years, luxury fashion houses have seen certain brands such as Supreme, Stüssy or even Off-White gain success by co-opting streetwear. These brands broke the boundaries between streetwear and luxury and presented huge potential and market growth. Once these luxury brands saw the popularity of these collaborations and partnerships, especially among younger generations, they started to pivot their strategies and worked with streetwear brands. A simple proof of this is a look at the outlets of major luxury brands. It’s all streetwear and sneakers now.

What does a diversified sneaker portfolio look like? How to build a winning portfolio?

Before you begin, it is important to understand sneakers as an investment and that it is different from common types of investments such as stocks, bonds, etc., where you would be advised to have a diversified and balanced portfolio to reduce the overall risk profile so that you may achieve more consistent returns over time. However, in my opinion, I would advise against a diversified sneaker portfolio as you would not be able to make a profit. If you want to make big gains from your sneaker investment, whether short or long term, you need to take a leap of faith and make a bet.

adidas sneakers market
Adidas Yeezy Boost 350 V2 ‘Desert Sage’ (Image: Adidas)

How can you tell which “drops” will do well or which will have value?

The reality is that some sneakers work great while others don’t. However, most sneakers do not fail completely, which means they are relatively safe as an asset. For a first venture into reselling or investing in sneakers, it’s best to opt for a classic pair such as the Nike Air Jordan 1 Retro High OG. No matter the silhouette, colorway, or models, the Air Jordan 1 High tends to hold its value very well and its price is very likely to increase.

Another type of sneaker worth investing in would be the Nike SB dunk or a sneaker collaboration with a designer or celebrity. One of the most valuable releases we had last year was the Nike x G Dragon PeaceMinusOne 2.0, which was a version of Air Force One with Peace Minus One G Dragon.

Nike Dunk Low ‘City Market’ (Image: Nike)

Is Supreme’s hype deserved?

I would say the hype is real because it definitely did some things to leave such a lasting impression on consumers.

What are some of the common or unique counterfeits you’ve seen?

In my experience, the two common knockoffs are Yeezy and Air Jordan 1. As for the unique knockoffs, we’ve seen sneakers that are very realistic and of good quality due to the materials used or the fact that they were sewn to the hand. However, these unique counterfeits are not as common as it would be expensive to produce and you could buy it at almost retail price or even more.

Some vintage watches increase in value when there are misprints or errors. Is it a similar phenomenon with sneakers?

Absolutely, and it happens all the time. I think the important thing to determine value is based on demand and its scarcity. By nature, misprints are discovered quite quickly and the batch of misprints would be the last of its kind, so the price will increase significantly.

Fear Of God Essentials X Converse Chuck 70 High ‘Black’

Can you have your cake and eat it? aka “what good are cool sneakers if you can’t wear them”?

I think it’s possible because it helps you become a better collector or even a dealer. You need to develop a good eye to spot good sneakers or gain enough experience to know what would be popular. Otherwise, it would be difficult unless you are a sneakerhead or have a very strong interest in sneakers.

As for what good are cool sneakers if you can’t wear them? ‒ I would ask expensive art collectors the same question, how they would pay millions of dollars just to display it in their homes. I think it’s the same logic. There are sneakerheads and collectors who would encase their collections in crystal domes and display them as works of art. For them, they don’t see them as sneakers but as a way to express their creative freedom.

(Main and featured image: Air Jordan 1 Retro High OG ‘University Blue’ – Nike)

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Where to buy, potential release date and more details explored https://troydeltachi.org/where-to-buy-potential-release-date-and-more-details-explored/ Sat, 23 Apr 2022 12:55:16 +0000 https://troydeltachi.org/where-to-buy-potential-release-date-and-more-details-explored/ After working closely with Nike on its Flux Dunk, CLOT is now working hand in hand with Michael Jordan’s shoe brand. The dynamic duo offer a collaboration for the iconic Air Jordan 5 Low silhouette. Sneakerheads are getting ready to grab your pairs, as the Air Jordan 5 Low sneakers are set to hit stores […]]]>

After working closely with Nike on its Flux Dunk, CLOT is now working hand in hand with Michael Jordan’s shoe brand. The dynamic duo offer a collaboration for the iconic Air Jordan 5 Low silhouette.

Sneakerheads are getting ready to grab your pairs, as the Air Jordan 5 Low sneakers are set to hit stores on May 20. The pairs are expected to be sold through CLOT and Juice stores, both online and offline. Pricing for these freshly developed sneakers is currently unknown, so we’ll have to wait for further updates.


CLOT’s Air Jordan 5 Low Shoes Are Edison Chen’s New Design

Edison Chen and his team revamped their lifestyle silhouette with Oriental-inspired accents in the upper half for their new take. The pair’s striking design reflects a fusion of CLOT’s streetwear aesthetic with Jordan’s footwear expertise.

Using the black background, the shoes beautifully showcase the fine red and green details. The matte black toe box is neatly highlighted by the shiny black knit that will surely catch your eye.

The premium knitted uppers are adorned with delicate red laces loaded with green splotches throughout. Placed under the laces, the greenish TPU tabs are uniquely combined with black fabric at the other end. Additionally, the iconic Jumpman insignia is used to embellish the tongue tags of the new Air Jordans.

Then, the color red is used to highlight the collars, positioned next to the laces. On the back you can see the same Jumpman emblem stitched on the heel tab. However, to make their latest design more exclusive, the Jumpman insignia is added to the left heel only, while CLOT branding is on the right. Graphic-heavy insoles are adorned with co-branded insignia.

To complete, Black midsoles and Green outsoles are incorporated with the most desirable Air units for comfort and support.


What else do we know about CLOT?

Edison Chen and Kevin Poon together created CLOT, a streetwear and lifestyle brand that focuses on bringing Eastern and Western cultures together. Based in Hong Kong, the company has partnered with various big names in the past, including Disney, Nike and Coca-Cola.

Over the years, “Juice” has hosted events for Adidas, Visvim, Vans, as well as pop-up stores for Stussy, Hood By Air, and others.

The label has also ventured into music, entertainment and design, partnering with several big name brands such as Converse, Head Porter, Adidas and Coach.

Founders Poon and Chen helped bring Kanye West to Hong Kong in 2006, with the label serving as the Asian sponsor for the “Touch the Sky” tour.


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