DJ Khaled talks about the first Jordan Brand collection with Footwear News – VIBE.com
DJ Khalid discussed the intent and creative decisions behind his new Jordan collection with Shoe News. During his debut collection, the 46-year-old expressed the roster of teaming up with the sneaker brand.
“I am faithful to the inspiration and motivation that [Michael Jordan] gives me and gives to the world — and it is forever. What he’s done on the basketball court, his sneakers and all the great things he’s done for communities. It’s such an inspiration to me,” Khaled told FN.
“When it comes to the brand, I represent everything it represents. It’s been a my dream associate me because I like sneakers, but also because I like what they represent. The team is synonymous with love, unity, motivation, inspiration and greatness. My loyalty is forever.
The collection, which follows the tagline “Keep Going,” includes apparel including t-shirts, shorts, hoodies, track jacket and track pants at prices ranging from $40 to $150. As for his sneakers, Khaled tackles the Air Jordan 5, which will retail for $225 in men’s sizes. Shoes will also enter primary school ($160), preschool ($95) and toddler sizes ($75).
“It’s We The Best and Jordan, so I can’t play around when it comes to quality. When you ask for the best products, it’s over budget. Reggie called MJ, I told him about the leather and the everything – ‘Budget approved’,” Khaled said.
Khaled also explained how the collection represents his whole personality from positive mantras and colorful quotes.
“The world is moving so fast and there is so much distortion. We have to keep going,” the chart-topping musician explained. “To continue, it takes a lot of work. Staying positive around the clock takes a lot of hard work. Spreading love, raising the next sibling, takes work. Ever since I was a father, I’ve known that one of my goals is to find a way to make the world a better place. If it’s me flaunting my sneakers or showing my beautiful family and making someone smile, I want to find a way to make the world a better place.
The sneakers will be available on the SNKRS app and at select global retailers on Cyber Monday (November 28).
See photos of the DJ Khaled and Air Jordan collaboration on on FootwearNews.com.