Fanatics, Lids will open a Paris Saint-Germain store in New York – WWD
Paris Saint-Germain set to settle on the East Coast of the United States
The legendary French multi-sports club has opened a flagship store at 587 Fifth Avenue, the first official store in New York for an international sports club.
The store is operated by Fanatics and Lids. Fanatics owns a 50% stake in Lids and the two teamed up to open the first PSG store in the Westfield Century City Mall in Los Angeles last May.
The new store is the result of a 10-year partnership agreement that Fanatics and PSG signed in mid-2020 which expanded their previous relationship beyond e-commerce to include manufacturing rights and apparel management, club-licensed headgear and merchandise. as well as the opening of retail stores in key locations.
The PSG store in New York measures 4,400 square feet, making it significantly larger than the 1,100 square foot store in Los Angeles and the club’s largest retail store outside of France. PSG also operates four stores in Japan – three in Tokyo and one in Nagoya – as well as one in Seoul, South Korea, and three in Doha, Qatar. In total, PSG has 15 stores in five countries, including a flagship on the Champs-Élysées which opened this year.
The New York store will feature team jerseys, headwear, accessories, a full range of Nike and Jordan team apparel, unique collaboration merchandise, fashion collections and New York-inspired PSG designs , which will be available exclusively at the new location.
It will include a customization station, a feature found in many Lids stores, as well as some collectibles, such as signed game and non-game jerseys. Other football team items will also be offered in the store.
PSG is teaming up with Fly Nowhere, a New York-based design studio, to create a co-branded PSG x NY t-shirt and bag that will be available only at flagship stores in New York and Paris.
According to Britten Maughan, President of Lids, “Sales at Century City Mall in Los Angeles exceeded our expectations. The great thing about the concept is that we’re not just selling to fans of the team. We also sell Paris and fashion to a variety of customers and demographics. Consumers love the disruptive colorways and the Jordan product. We sold great performing Jordan shoes, jerseys, hoodies, t-shirts and socks.
While there are no other units immediately slated for this time frame, Lids are “evaluating additional opportunities in North America,” Maughan said.
“Once again, Paris Saint-Germain is leading the way by setting up a flagship store in the heart of New York, one of the iconic crossroads of the world of sport, culture and fashion,” said Zohar Ravid, Senior Vice President, Head of Global Business Development at Fanatics. “The club is always pushing new boundaries and we are delighted to once again join forces with our partners at Lids to expand its global presence in a key international market and help the club become one of the most globally relevant clubs in sport. culture and brands in the world.
Lawrence Berger, co-founder and partner of Ames Watson and chairman of FanzzLids Holdings, which owns the other half of the Lids business, said: “This is an exciting time for fans of Lids and Paris Saint-Germain. , because they now have an exclusive place to buy. the latest trends, as well as the possibility of personalizing the product in store. »
“The development of the Paris Saint-Germain brand over the last 10 years is truly unique. Becoming the first sports team to open an official store in New York is a key step in making the club one of the biggest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain. “We are thrilled to be working with Fanatics to strengthen our presence in North America and to have a lid retail specialist running the store. The club is now the number four sports club in the world on social media and our fan base, worldwide and especially in the United States, is growing exponentially. More than 160 million fans follow our team every day. New York is the pinnacle of this growth.
A grand opening is scheduled for March 18.
Established in 1970, Paris Saint-Germain is headquartered in Paris and has been owned by Qatar Sports Investments since 2011. It owns men’s and women’s football, handball, judo and esports clubs, and operates offices in Singapore, New York and Doha. .