Giant Food to transport products with Loop reusable containers
Giant Food plans to offer products with Loop reusable packaging in stores in the Washington, DC area, starting this fall.
Products available through the Loop circular reuse platform, developed by waste management company TerraCycle, come in refillable glass or metal containers and will be placed in branded displays at participating Giant supermarkets, said Loop and parent company TerraCycle, based in Trenton, New Jersey, this week. After customers have used the products, they return the empty packages to the Loop Return Point collection bins located in the Giant store. Loop then collects the containers to clean, refill and reuse them for future purchases.
“Giant is committed to taking sustainable actions that reduce plastic waste from our landfills and improve our environment,” said Diane Couchman, vice president of category management for non-perishables at Landover-based Giant Food. in Maryland, in a statement. “We are thrilled to partner with Loop, a world leader in waste disposal, to offer our customers a program that allows them to buy their favorite products and help our environment.”
Overall, Giant operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia.
Buyers who purchase Loop products are charged a small packaging deposit at purchase, but get a full refund once the container is returned. To ensure the reusable containers maintain advanced cleaning and disinfection, Loop said it consulted with Ecolab, a leading global provider of cleaning and hygiene solutions and services, for the design and equipment on site and cleaning process chemistry.
Initially, products with Loop containers were only sold online through loopstore.com in the platform’s pilot phase, but availability is now moving to physical retail stores. The transition to an in-store retail model began in Paris with Carrefour in December 2020, followed by in-store launches of Loop with Japan’s Aeon in May 2021 and Britain’s Tesco in September 2021. Loop has also formed retail partnerships. reusable packaging with McDonald’s in the UK and with restaurant chains Burger King and Tim Hortons in the US and Canada, respectively.
Earlier this year, The Kroger Co. rolled out products with Loop reusable packaging at 25 Fred Meyer stores in metropolitan Portland, Oregon. The product assortment at the time included more than 20 food and household items, including brands such as Arbor Teas, Cascade, Clorox Private Label, Gerber, Nature’s Heart, Nature’s Path, Pantene, Seventh Generation, Stubb’s and Kroger’s Simple. Truth — packaged in Loop containers.
Kroger and drugstore chain Walgreens announced in May 2019 that they would be the first U.S. retailers to use the Loop system. Other Loop partners include retailers Loblaw Cos., Ulta Beauty, Metro AG, Charlie Banana and Lyreco and CPG brands/manufacturers Cascade, Clorox, Coca-Cola, Crest, Danone, Evian, Fanta, Finish, Gillette, Glad, Haagen-Dazs, Herbal Essences, Kikkoman, Kraft Heinz, Mars Wrigley, Nivea, Nutella, Oral-B, Pampers, Pantene Perrier, Purina, S. Pellegrino, Sprite, Tide, and Tropicana, among others.
Loop noted that it’s the first platform to partner with consumer brands and retailers to offer shoppers a way to go from single-use to reuse with their purchases.
“Loop’s goal has always been to grow, evolve, and be accessible to consumers around the world,” said Tom Szaky, Founder and CEO of TerraCycle and Loop. “With world-class retailers, like Giant, bringing Loop to their physical stores, we’re giving consumers what they’ve been asking for since Loop’s introduction in 2019: the ability to buy the products they use every day. .in durable, reusable containers, with the ability to shop at their local market.