Heavy media campaign to launch Motorpoint Manchester automotive supermarket
Motorpoint said a “heavy media campaign”, customer prizes and giveaways are expected to attract traffic to its new used car supermarket in Manchester.
The new facility, located less than a mile from Manchester City’s Etihad Stadium in a former LSH Auto Mercedes-Benz dealership on Ashton Old Road, officially opens its doors this Friday, October 1.
The UK’s largest independent used car retailer has created 30 new jobs with its latest site opening, part of a strategy to achieve £ 2 billion in annual revenue, in the goal of accelerating its growth ahead of its competitors Cazoo and Carzam.
Its strategy will deliver 12 new retail locations, in addition to its recently expanded network of 14 locations.
To launch the new business, the group said it would embark on a strong regional media campaign through print, outdoor, radio, TV, print and digital and a series of customer incentives. .
Motorpoint Manchester employees will give away scratch cards to the first 150 visitors, with each customer winning a prize that includes Dash Cams and meals in Manchester at Motorpoint.
Customers will also be invited to participate in the Motorpoint Grand Prix – a giant Scalextric treasure hunt – with the best time winning a driving experience.
The Manchester team is led by Head of Retail Operations Jordan Dean, supported by General Sales Manager Fowaad Malik
Dean said, “It’s great to finally open our doors to the public.
“The Motorpoint brand is already well established in the wider region through our existing network of branches in the North West, and we are looking to build that brand awareness with our drive to make car buying easy in Manchester, no matter what. either buy in store, reserve online or have your new vehicle come to your home.
Motorpoint Manchester will stock 150 cars and light commercial vehicles from 30 manufacturers, according to the retailer, most of which are under four years old and under 30,000 miles.
Each vehicle on site is checked by Motorpoint experts and is accompanied by the balance of the manufacturer’s warranty or a three-month Motorpoint warranty.
The Motorpoint price promise also means that customers will be refunded the difference if they find the same car cheaper from a competitor within seven days. They also receive £ 50 in Amazon vouchers.
Earlier this month, Constellation Automotive’s online car retail platform strongly denied “far-fetched” rumors that it was considering an approach to acquire Motorpoint.
Reports had linked BCA’s sister retail business to a move by the UK’s largest independent used car retailer to mimic Cazoo’s acquisition of Imperial Cars, causing it quickly established a network of physical customer centers.
When AM asked about the speculation suggesting that Cinch is preparing to bid for Motorpoint, a senior Cinch contact commented: “The rumors circulating about Cinch and Motorpoint are far-fetched and completely unfounded.