Lassens, California’s pioneering organic grocer, launches Else Complete Nutrition products in all of its stores


In response to strong consumer demand, Else is expanding its presence in the western United States with complete, plant-based nutrition products for toddlers and children.

Lassens Natural Foods & Vitamins

Lassens Natural Food & Vitamins

Lassens Natural Foods & Vitamins

VANCOUVER, British Columbia, May 12, 2022 (GLOBE NEWSWIRE) — ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) (“Other” or the “Company”) plant-based nutrition for babies, toddlers and children the societyannounces that it has received approval for its novel Complete Plant-Based Nutrition for Toddlers and Kids to be listed at Lassens Natural Food & Vitamins stores and will be available sometime in May at all 11 retail outlets .

“The expansion of our Clean Label plant-based early childhood nutrition products across Lassen outlets is significant,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “This further strengthens Else’s presence in California, where demand for Else products is already strong, and further aligns us with a retail partner that echoes our value of providing healthy, high-quality natural products. to families.”

About Lassens

In 1971, Oda Lassen saw the need in his community for healthy, minimally processed, additive-free foods and supplements and so opened the doors to Lassen’s first health food store. More than 40 years and eleven stores later, Oda’s family and dedicated team at Lassen continue to be driven by their original commitment to providing 100% organic products and simple, wholesome and healthy products.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, soy-free formula is an alternative to dairy-based formula’s own ingredients. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan. Else won the “Best Dairy Alternative” award at the 2021 World Plant-Based Expo in New York City earlier in December 2021. Else Plant-Based Complete Nutrition for Toddlers was recently ranked #1 Seller in the Formula Category for babies and toddlers on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company trading on the Toronto Stock Exchange under the symbol BABY and listed on the US OTC Markets QX board under the symbol BABYF on the Frankfurt Stock Exchange under the symbol 0YL. Else executives include executives from leading infant nutrition companies. Many members of Else’s advisory board have held senior positions at companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition companies, and some of them currently hold various positions in leading medical centers and academic institutes such as Boston Children’s Hospital. , Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children’s Medical Center of Israel, Rambam Medical Center and Technion, Israel and Brussels University Hospital, Belgium.

For more information visit: or @elsenutrition on Facebook and Instagram.

Contact with Investor Relations:
Lytham Partners, LLC
Mr Ben Shamsian
New York | Phoenix
Email: [email protected]
Such. : 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements regarding the expected dates for the filing of the company’s financial disclosure documents. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management deems appropriate in the circumstances. No assurance can be given that the foregoing will prove to be accurate. Forward-looking statements made in this press release assume, among other things, the expectation that there will be no supply chain disruptions or failures as a result of COVID 19 and that the manufacturing agreement , brokerage and logistics supply with the company does not end. Actual results may differ from the estimates, beliefs and assumptions expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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