Michael Jordan’s daughter makes heartwarming revelations about Bulls Legend’s unexplored side

Michael Jordan is one of the world’s most respected sports athletes. The great NBA player enjoyed a very successful career with the Chicago Bulls, cementing his status as a legend within the franchise. Jordan established a dominant Chicago Bulls dynasty in the 1990s. He was also instrumental in marketing the NBA and the sport around the world to a wider audience.

Jordan’s daughter, Jasmine Jordan, recently spoke about the experience of athletes signing with the Nike Jordan brand. Jasmine Jordan is currently working as a marketing representative for the Jordan brand. In 2018, she participated in the creation of a shoe model for the brand named ‘Air Jordan XI Heiress‘.

Jasmin said: “We flew for 8 of our 11 ladies to Florida. We organized a round table with the media, showed them products. Obviously they had a photoshoot and they got to sit down and interact with my dad and really get their first idea of ​​what it’s like to be part of the Jordan family. And we say family, because we really mean it, we’re going to bring you in, we’re going to get to know you, your parents, your siblings, your aunts, your cousins. They got to see a side of MJ that few people see.“

Along with his phenomenal accomplishments, Jordan’s career with the Bulls has also produced a multi-million dollar lifestyle brand. The brand “Air Jordan” developed by Nike is now a world famous brand that produces basketball shoes, sportswear, casual and stylish. It all started with the original Air Jordan sneakers designed just for Michael Jordan in 1984. The Jordan brand also sponsors French football club and Ligue 1 giants, Paris Saint-Germain FC

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Michael Jordan’s gigantic deal with Nike

In 1984, when Michael Jordan signed his first contract with Nike, the brand accepted a payment of $ 250,000 and its personal sneaker line. In 2019, the Nike Jordan brand grossed the Chicago Bulls legend around $ 1.3 billion. Reports estimated the brand to be worth a colossal sum of $ 3 billion.

Along with Jordan commercially benefiting from the brand, Nike has also been able to catapult itself into universal popularity. Nike beat other brands like Adidas, Converse and others to sign Jordan and land a jackpot. From 2020, they dominate the lifestyle basketball category with a share of 96%. Michael Jordan‘s influence extended to the dominance of basketball culture, as he was not limited to accomplishments only on the court.

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