Some Nordstrom stores carry Spiceology products | Business
SPOKANE – A growing Spokane spice and rub business with an established online presence is expanding into the brick and mortar retail market during the holiday season.
Spiceology Variety Packs will be sold through the end of the year at seven of Nordstrom’s pop-up stores and 21 of its holiday gift shops nationwide, including locations in downtown Seattle and Bellevue Square in Washington and the flagship store of the department store chain in New York City. .
Variety packs include Spiceology’s Derek Wolf 6-Pack Beer Rub Sampler, Rub Collection 4-Pack, and Popcorn Seasoning Variety Pack.
âWe take a unique approach to the retail experience, and we immediately saw a connection to how the Spiceology brand aligns with our fun yet practical approach to holiday gifts,â said Olivia Kim, vice -President of Creative Projects and Home of Nordstrom, in a statement.
Pop-In @ Nordstrom is an ongoing pop-up series curated by Kim. Nordstrom’s Christmas gift shops feature a variety of products as well as photo booths and interactive displays on site.
Spiceology’s partnership with Nordstrom was initiated after connecting with buyers at the Seattle-based department store chain, said Chip Overstreet, CEO of Spiceology.
âThey had heard about the product, and the timing was perfect as they put together their brand curation for their holiday pop-ins,â Overstreet said.
Spiceology, which saw increased sales during the pandemic, sees the retail and grocery industry as an area of ââgrowth, Overstreet added.
âMost of the digital native brands – those born in e-commerce – end up in retail and grocery stores. It’s just a matter of when and how you do it, âhe said. âFor us, we knew we wanted to get into retail and grocery. In fact, the company touched it a bit in 2015, 2016. But it was too early. I don’t think we were ready then.
Since then, Spiceology has grown steadily and opened a new production facility in Playfair Commerce Park earlier this year that brought process automation to the company’s mixes, allowing it to increase the volume of production.
The company, founded in 2013 by executive chef Pete Taylor and food blogger Heather Scholten of Farmgirl Gourmet, sells more than 300 spices, salts, mixes and herbs as well as fruit and vegetable powders, according to its website.
In August, Spiceology was named the fastest growing Spokane-area company on the Inc. 5000 list for the second consecutive year, ranking 903 with three-year revenue growth of 537%. Last year, it ranked 1,081 with three-year revenue growth of 423%.
In addition to Nordstrom, Spiceology is in talks with other retailers to showcase its products in stores.
âWe have a very strong pipeline of potential partners that we talk to all the time,â Overstreet said. âIt’s a lot easier to create these channels when you have this combination of a distinctive, unique and beautiful branding paired with a fantastic product. “