Supergoop’s Holly Thaggard and Amanda Baldwin! named EY Entrepreneur Of The Year® 2022 National Overall Award winners

PALM SPRINGS, Calif., November 13, 2022 /PRNewswire/ — Ernst & Young LLP (EY US) today announced that Holly ThaggardFounder and Amanda Baldwin, CEO of Supergoop! were named Entrepreneur of the Year® Winners of the 2022 National Overall Award. The Entrepreneur Of The Year program has honored and uplifted unstoppable, daring entrepreneurs who have dreamed big and acted boldly to transform our world for nearly four decades.

Holly and Amanda were selected by an independent jury from among 206 regional Entrepreneur of the Year winners from 190 companies across the United States. Together, Holly and Amanda are battling skin cancer and scaling Supergoop! by appealing to investors and dermatologists to create a whole new category: a lifestyle brand dedicated to sun protection.

“Recognizing and celebrating ambitious leaders who are disrupting markets and reshaping industries while improving lives is at the very heart of Entrepreneur of the Year,” said Andrew (AJ) Jordan, EY Americas Entrepreneur Of The Year Director. “Holly and Amanda have stood out in a fiercely competitive industry by demonstrating an amazing ability to create and market SPF-enhanced skincare and beauty products in a way that makes consumers excited to use them. The mission-driven duo have built a thriving business to try and save lives. They exemplify the values ​​of the program, and we’re thrilled to celebrate them as winners of the National Entrepreneur of the Year Award. 2022.”

When Holly learned that her best friend had been diagnosed with skin cancer in her twenties, she made it her mission to reduce the odds from one in five to one in 5,000. Holly knew the best way to changing consumer behavior was to create healthy habits by teaching young children the importance of protecting their skin from the sun. She also realized she needed help taking her business to the next level, recruiting Amanda, a CEO with significant marketing experience in the cosmetics industry. Today, Supergoop! offers over 40 SPF-enhanced skincare and beauty products that support daily sun care. The company sells through its own direct-to-consumer website and retail partners, and in 12 countries, including Canada, China and the UK.

The company continues to be mission-driven, with its scale now funding its donation program, Ounce by Ounce, which distributes free sunscreen in schools and allows it to work with various government stakeholders and other organizations. nonprofit to ensure sun safety, especially among children and underserved populations.

In addition to Holly Thaggard and Amanda BaldwinEY US recognized 10 other National Entrepreneur of the Year award winners at nine companies in 2022, including:

  • Barbara SmithChairman of the Board, President and Chief Executive Officer, Commercial Metals Company, Irving, TX
  • Coley Brady and ryan bradyco-founders, Alliance RV, Elkhart, Indiana
  • David HeathCEO, Bombas, New York, New York
  • Haroun Mokhtarzadaco-founder and CEO, Truebill (now Rocket Money), SilverSpring, Maryland
  • Isabelle Rafferty ZavalaCEO and Founder, Canela Media, New York, New York
  • John BednarCEO, ShipMonk, Fort Lauderdale, Florida
  • Joe KudlaCEO, Vuori, Carlsbad, California
  • Othman Laraki, CEO, Color, Burlingame, California
  • Wade Fosterco-founder and CEO, Zapier Inc., San Francisco, California

Each candidate was assessed on their entrepreneurial spirit; business purpose, growth and impact; and other essential contributions and attributes.

“Faced with the many challenges of today’s business landscape, this year’s National Award winners have been able to achieve incredible growth, challenge industry standards, and provide the products and services their communities need,” said AJ Jordan. “They embody the true spirit of enterprise – courage, ambition and above all, passion for their people, their missions and the customers they serve. They are a shining example of business ingenuity, and we are proud to have them. to honour.”

National Award Finalists and Winners Announced at a Celebration at the Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. They become lifelong members of the prestigious multi-industry Fellowship community, with exclusive and ongoing access to the experience, knowledge and wisdom of fellow alumni and other members of the ecosystem in more than 60 countries, all supported by a wide range of EY resources.

Videos and pictures

Videos and photos of all of the Entrepreneur of the Year finalists and winners can be found here.


Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year awards include sponsors PNC Bank, SAP America and the Kauffman Foundation.

About Entrepreneur of the Year®

Entrepreneur Of The Year is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders bring innovation, growth and prosperity that are transforming our world. The program engages entrepreneurs with ideas and experiences that drive growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in more than 60 countries. The winners of the national general classification compete for the title. Visit

About EY Private

As Advisors to the Ambitious™, EY Private professionals have the experience and passion to help private companies and their owners unlock the full potential of their ambitions. EY Private Teams offer distinct perspectives born from EY’s long history of working with business owners and entrepreneurs. These teams support the full spectrum of private businesses, including private equity managers and investors and the portfolio companies they fund, business owners, family businesses, family offices and entrepreneurs. Visit

About EY

EY exists to build a better world of work, helping to create long-term value for customers, people and society and to build confidence in capital markets.

Enabled by data and technology, diverse EY teams in more than 150 countries deliver trust through assurance and help clients grow, transform and operate.

Working across insurance, advisory, legal, strategy, tax and transactional areas, EY teams ask better questions to find new answers to the complex issues facing our world today. today.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information on how EY collects and uses personal data and a description of the rights of individuals under data protection legislation are available at EY member firms do not practice law where local law prohibits it. For more information about our organization, please visit

Ernst & Young LLP is a member firm serving clients of Ernst & Young Global Limited operating in the United States.


Comments are closed.