The best eco-friendly beauty and home products, according to experts
“Sustainable” is the beauty industry’s new favorite buzzword – but it can be hard to understand what companies really means when they use the term. Or to put it another way: there’s a lot of BS out there. Brands boast of being environmentally conscious, green and eco-friendly without any data to back up these claims. Even as a beauty editor, I didn’t have real index of the depth of the “good for the planet” rabbit hole in terms of jargon and misinformation.
To help me figure it out, I spoke with a licensed esthetician, brand founder and truth-teller about skincare Charlotte Palerminwho has done her share of research in the department of sustainable beauty (she is the co-founder of Gods, the skincare brand that exploded on TikTok for its Forever reusable eye mask). Two hours later, we are thorough, what can I say? – and I had a better understanding of what exactly makes a product “eco” and “sustainable”.
Although I’ll spare you the 120 minutes of knowledge I now have, I will be hitting you with the honest takeaway: “The truth is, no one has fully understood it,” Palermino says, “but it are brands that do their due diligence and help reduce their overall carbon footprint and waste, and pivot when research shows there’s a better option because the science changes.
So, after lots of checking, here are some of my favorite products and companies that I think are doing amazing things in beauty and home products – that is, producing products forefront while simultaneously helping to minimize our impact on the planet.
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