WATCH: Willie Nelson advocates legalizing comfort in new Super Bowl LVI ad for cartoonists
Singer-songwriter willie nelson is known for his legendary music, his long red hair and his longtime support for the legalization of marijuana. This weekend, Nelson will advocate for the legalization of something a little different: comfort. He is set to star in the Super Bowl LVI commercial in partnership with shoe company Sketchers.
Surrounded by his many instruments, the set for this commercial is set in his recording studio near his Luck Ranch in Texas, Nelson does not directly mention cannabis, but it is strongly advised for viewers at home. To pull it all together, he shows up wearing his classic red bandana and a black t-shirt that has the word “Legalize” written across the front in bold white letters. Now that marijuana has been legalized in several states across the United States, Nelson seems ready to support his next cause, which is apparently comfy shoes.
“Hi, I’m Willie Nelson. I fought for the legalization of the only thing that can bring comfort to millions: the Sketchers,” the country music icon says in the clip, which you can watch below. .
The 30-second ad cuts to the “director” telling Nelson that the Sketchers aren’t illegal. Nelson argues that they are so incredibly comfortable that it seems “man” would have made them illegal. He then learns that the shoes can actually be worn anywhere and are not “even a bit” illegal.
The commercial ends with Nelson saying “well pass Sketchers”, followed by a slogan on the brand fading across the screen with the words “Sketchers Legalized Comfort” written on the blurred background.
Viewers who know the legendary entertainer and know of his not-so-secret love for marijuana are left to connect the dots of the predictable concept. Nelson even has his own cannabis company called “Willie’s Reserve”, which claims to embrace “this natural diversity and wide range of effects created by cannabis”. Many of its products include a five-pack top, ready-to-use rolls, flower boxes, vape cartridges and more.
“I can’t help but make an appearance during the Super Bowl,” Nelson said in a press release. “And I’m doing this because of a message we all agree on: everyone deserves the right to feel comfortable. From the bus to the stage to a jog around the ranch, staying healthy and feeling great is how I can keep doing what I love.
Skechers Chairman Michael Greenberg said the iconic country singer “is an American icon whose appeal knows no bounds and is a perfect fit for our new global campaign beginning at the Super Bowl.”
“He’s still on his feet doing what he loves most: entertaining the masses on tour and now helping to spread our message of comfort along the way,” Greenberg said. “We know that showcasing Willie’s true personality and well-known passions in a pair of commercials will impress the millions watching the game. Fans will remember that only Sketchers offers innovative comfort technologies that go almost beyond regulations.
Sketchers, the well-known shoe company for all ages, had many ads included in the past Super Bowl Sundays. In previous commercials, they have featured celebrities such as Kim Kardashian, former professional football players Howie Long and Tony Romo, former professional baseball player and manager Pete Rose, among many others.
This hilarious commercial is one of many that will be shown on screen this Sunday, February 13 before the game. Other stars to be featured in partnership with various brands include John Travolta, Dolly Parton, Miley Cyrus, Michael B. Jordan, Will Ferrell, Amy Schumer and many more.
A few days before this ad aired, Nelson released his new song “I’ll Love You Until The Day I Die,” which was written by Rodney Crowell and Chris Stapleton. Listen to the new track below.
“I’ll Love You Until The Day I Die” appears on the hitmakers’ upcoming new album, A beautiful moment, a project that arrives on Nelson’s 89th birthday (April 29).
According to a press release, “Among its many musical delights, a beautiful moment features a variety of newly written future pop-country classics, including five new Willie Nelson/Buddy Cannon compositions and contributions from some of Nashville’s top contemporary songwriters. The collection also features Willie’s heartfelt and insightful covers of Leonard Cohen’s “Tower of Song” and The Beatles’ “With a Little Help from My Friends.”
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